New Cliffside website launching today

Followers of our blog may notice a change if you visit the Cliffside website… we’re launching a brand-new site design today! Why would we make this change, you ask? Here’s why:

New content

Cliffside’s committed to providing you with the best high-quality on-site content, and our old site really wasn’t delivering the best bang for our buck. Our new site will provide you with even more information about our high quality cabinet hardware.

New products

2015 will be the year of new products for Cliffside: we have now added new lines of glass and stone cabinet hardware to our product offering, we’ll be launching a line of high quality door hinges in summer to accompany our already superior cabinet hinges, and we’ll be launching as many as four new hardware suites this year as well. There will also be a new “Cliffside Choice” product line – you’ll see a huge influx of products to the new website, and now we’re better equipped to handle it.

Enhanced user experience

This new website will operate much more smoothly and efficiently than our old site. While there are always a few bugs and kinks to be worked out with a new system, we’re confident that you’ll be thrilled with the new functionality and enhanced content that will appear on our site.

We’re thrilled to launch our new site today and look forward to hearing your feedback!

New Cliffside website tour: part 2 of 2

Our last post continued: the tour of the new Cliffside website!

New informational pages

Cliffside’s Industries new website includes explanatory pages, just like the last version, but we have expanded and enhanced those areas to include the most up-to-date and detailed information we can provide. One completely new page outlines Cliffside’s return policy in great detail, making it easy for customers to understand our return and exchange process.

Another page that received great expansion is our finish guide. Formerly split up over two short pages, our new “Guide to Cliffside Finishes” now offers information on caring for your Cliffside hardware, as well as detailed looks at all of the colors and finishes we offer throughout our line, from our solid brass hardware and hinges to our special-order novelty knobs and pulls.

Pages that you’ll recognize from the old website include the “About Cliffside” page, detailing our company history (newly updated for our 25th anniversary!) and the “Literature Request“, where you can order Cliffside’s “Fine Hardware Collections” catalog or view it online. Our Terms of Sale are readily available for your perusal, as well as current price lists for the entire Cliffside hardware line.

New landing pages

Several areas in the Cliffside website have gotten new landing pages. The look and feel of the product shopping pages are completely different, but perhaps the biggest improvement is in the home page for the hardware suites. Before, the page was a set of thumbnails with text links to finish codes and did not provide much information. The new version offers an explanation of each suite with a full image and text links to the full finish name, making it easy to find the color and collection you are seeking.

New product categorization

Our products are now cross-referenced within categories, making it easy to find related items that you need. You can ask a customer service representative for more details, and they will easily be able to provide you with links to our novelty hardware, ball-tip hinges, crystal knobs and pulls, Southwestern-style handles and knobs, or a wide variety of other styles. Within these categories, you’ll find…

New products

In addition to our bath accessories, new Cliffside products have been added to many categories, including solid brass (our new 5″cc cabinet and drawer pulls), novelty (new products added at launch), crystal (our newest Swarovski crystal knobs and pulls), and contemporary (find these in the “zinc” material category)!

New Cliffside website tour: part 1 of 2

Cliffside Industries is proud to announce the launch of our new website! It is our sincere hope that this endeavor will provide our customers with a streamlined and improved hardware buying experience. In this two-part series, we will explore the new features and intricacies of Cliffside’s new online home.

New color scheme and layout

Our new, flexible website allows us to move from our original blue and teal color scheme to a modern, bronze and gray palette. The new colors are also echoed in the re-design of our blog. We believe that the new layout of our website is easier to read and understand and will facilitate our customers’ use of our…

New shopping interface

Cliffside’s new website now allows customers to begin shopping for product directly from the home page. In the left-hand sidebar, customers can choose from popular search categories like “Shop by Finish” or “Shop by Material”. Our most popular finishes are shown in the sidebar, while you can see thumbnails of all available finishes by rolling over the “Finishes” button in the bronze taskbar at the top of each page.

In the same bar, under “Products”, customers can click on the product type icons to choose the style of item they are seeking: knobs, cabinet pulls, latches, appliance pulls, and more! If interested in shopping by hardware collection, simply roll over the “Suites” button to reveal links to…

New suite pages

Cliffside’s newly redesigned webpage features brand-new images of all 54 hardware suites in solid brass, stainless steel, and forged European bronze. Each of the solid brass hardware suites is available in 10 finishes as before, from Antique Brass to Venetian Bronze; however, each page is now complemented by clean images with crisp white backgrounds, showing the elements of the suite together as a cohesive unit.

Can’t decide between Polished Nickel and Polished Chrome? What about that Silver Satin? Navigate easily between finishes within a suite by clicking the color swatches on the right-hand sidebar to see each suite in all of its available hues. Below the picture, you can scroll down to see all of the items in that finish and suite, including cabinet hinges, latches, and cup pulls. If you see something you like, click on the item number and it will take you directly to the product page to purchase the item! Also included in many of the suites are links to Cliffside’s…

New bath accessories

We have now added a line of luxury bath accessories to complement our solid brass hardware suites in eight elegant finishes! Our solid brass bath accessories are made in the U.S.A. and handcrafted by skilled artisans with the utmost of care. Each of our five solid brass suites now has bath accessories to match, including the Artisan Suite, the Scroll Suite, the Classic Suite, the Moderno Suite, and the Rope Suite. Each luxury bath collection has a coordinating element that unites it with the matching Cliffside hardware suite.

newwebscreenshot
A screenshot of our new Artisan Suite page

Check back soon for part two of our new website tour!

Cliffside Industries announces launch of new website

Cliffside Industries today announced the launch of its new website at www.cliffsideind.com. The new site features a new style and color scheme designed to reflect Cliffside’s innovative approach to purchasing fine decorative cabinet hardware. While retaining elements from the earlier website, the updated page presents an entirely new “look and feel” to customers seeking the Cliffside line.

New or updated elements on the website include an enhanced finish guide and care section, streamlined explanations of Cliffside’s terms of purchase and return policies, and a fresh, new look at the company’s blog. Perhaps the most dramatic change, however, is Cliffside’s presentation of its hardware suites.

“This new website offers the customer a completely re-designed hardware buying experience,” said technology liaison Keith Reifsnyder. “The hardware suite pages offer enhanced navigability and make it much easier for the customer not only to view the suites in their entirety, but to purchase them directly as well. The updated security features also make the new site a safer place to surf and to order hardware.” Teresa Hartman, president, agrees: “We have gone the extra mile to provide our customers with the optimum environment for purchasing Cliffside’s hardware. We believe that we are now at the forefront of hardware innovation.”

Several products were launched with the opening of the new Cliffside site, including the company’s new line of luxury solid brass bath accessories. Coordinating with each of the five solid brass hardware suites, the special-order Luxury Bath Collections are available in eight distinctive and elegant finishes. Customers can view the new lines and the Cliffside Industries website by visiting www.cliffsideind.com.

About the Company

Cliffside Industries has been designing and distributing high-quality solid brass hardware since 1987 and supplies many of the industry’s most respected cabinet manufacturers. Cliffside’s hinges are high-quality solid brass extruded hinges developed in conjunction with European craftsmen who are masters of precision manufacturing. Our products exemplify the highest quality in the kitchen and bath industry.

“Cliffside Industries is an award-winning distributor of traditional solid brass hinges, knobs, and pulls respected industry-wide for our customer service. Family owned and operated since 1987.”

What’s new this New Year?

Cliffside's 2012 catalog is in the mail and on its way
Cliffside's 2012 catalog is in the mail and on its way

We’re two weeks into 2012, and Cliffside has many new and exciting things in the works. This blog will explain a little bit more about what’s here, what’s new, and what’s coming up!

New 5″cc pulls

The first highlight is Cliffside’s new 5″cc solid brass cabinet pulls. Now, all Cliffside hardware suites have a minimum of four pull sizes to choose from. Available in 5 styles and 10 finishes, the 5″cc solid brass handles are already a big hit with our customers. Cliffside’s solid brass suites now each offer two cabinet-size pulls (3″cc and 5″cc) and two appliance-size handles (8″cc and 12″cc). All of the 5″cc pulls are in stock now, so if you are seeking something just slightly larger than the traditional 3″cc size, “try a 5” and let us know what you think!

New catalog

Cliffside’s 2012 catalog was just released! You should be seeing it in your mailbox any day, but you can always visit our website to request that a copy be sent to you. Within its pages, you’ll see the new 5″cc pulls, as well as a new line of crystal products, including Europe’s famous Swarovski crystals. As always, the Cliffside catalog is your ultimate guide to our product line, supplemented by…

New website

That’s right, folks, Cliffside Industries’ new website is almost here! It will be up and running (soon, we hope!) and ready to support your hardware-buying needs. With a new streamlined e-commerce system and striking new design, we are ready for 2012’s big changes!